Never underestimate the power of good content. You might think that just because you’re a small business, it shouldn’t matter that much what content you have on there. But you’d be wrong. Because you’re a small business you need more convincing content on your site so you can compete with the bigger guys. In this post, we tell you three reasons why you need good content on your small business website.
Good content shows professionalism
Bad grammar, typos, and badly written content turn people off. How many times have you checked a website and felt like you couldn’t trust them because of the content on their site? Having said that, you also don’t need to sound super posh when you’re writing for your site. Be conversational if that’s what you’re comfortable doing. It’ll still come through well and it’ll prove that you’re not dodgy. Good grammar and good content express what your small business is all about. Remember, you only have seconds to capture your audience’s attention so make the most of it.
Good content helps your customers
When your message is clear, it is easy for your customers to know what your small business can do for them. How are you going to convey how you’re solving their problems? How are you going to tell them your products/services are better than your competitors? Good content can do this for your small business. The information you place on your blog and your website need to be easy to read so it helps your customers. You want to be able to tell them your story without confusion. You want them to leave your website with the information they need. It’s all about your audience and their experience after landing on your website.
Good content helps with SEO
If you want to land that much-coveted first page on any search engine, then you need to focus on your SEO strategy. Luckily, when you have good content on your website that helps boost your SEO a lot. These days, it’s not just about keywords anymore. Yes, you should still think of your keywords but when you dump too many keywords on your website, you actually get penalised by search engines. These days they are looking at context too. SEO is more about good content nowadays so it’s worth double checking what’s on your site.
Kristyn is the Creative Director of 3C Digital. She is a freelance writer/journalist with over 13 years of experience in the industry both locally and internationally. She has previous experience as TV and radio broadcast journalist as well as print and online writer. Her novels, The Girl Between Two Worlds and The Girl Between Light and Dark, are out now.