There is a lot of confusion about what to post on your small business social media during a pandemic. Do you post happy photos? Sad videos? Should you be encouraging? Or be super honest? Should you celebrate milestones?
It can be quite confusing. Are small businesses allowed to post something if it’s a celebratory post? As if social media isn’t confusing enough! In this blog post, we have three tips on what you should post on your small business social media channels.
The truth, the whole truth and nothing but the truth
Your customers want to know what’s going with your small business. They want to know how this crisis is affecting you personally and professionally. Why? Because they are concerned. They’ve been your customers for a long time and they’ve created a connection with you. Don’t be afraid to admit how the pandemic has changed your life and your business. It may sound daunting to put yourself out there but this will let small businesses and customers know that there are others out there in the same situation.
Announce your changes on social media
With social distancing comes the call of the virtual world. Your small business has changed, too. Where before you rely on IRL (in real life) interactions, now you’re going online. Let your customers know how they can reach you. Can they still order online? Do you deliver now? Can they contact you if there are items/services not listed on your website? How much will deliver/shipping be? What’s the best way to contact you? Post about any changes that your customers need to know about your business. Also, check out the changes that social media platforms are doing to help out small businesses.
Good news is okay in a pandemic
We can’t emphasise this one enough. Just because this is a horrible time around the world doesn’t mean we can’t celebrate the little triumphs. There is a way to let people know about your good news without being horrible about it. Also, make sure you let everyone know how grateful you are of their continued support and understanding of your small business’ current situation. If other small businesses that you support have their own triumphs as well, don’t be afraid to repost on your social media channels. We need to be supportive of each other especially during these trying times.
Need help with what to post on your small business social media during a pandemic?
Kristyn is the Creative Director of 3C Digital. She is a freelance writer/journalist with over 13 years of experience in the industry both locally and internationally. She has previous experience as TV and radio broadcast journalist as well as print and online writer. Her novels, The Girl Between Two Worlds and The Girl Between Light and Dark, are out now.