Choosing the right social media platform for your small business
Are you one of the many small business owners confused as to which social media platform suits you best? If you’re new at this, don’t fret. You are not alone. In this post, we will give some tips on how to choose between the top three biggest social media platforms available today.
You don’t need to go crazy and pick every single one available out there. One or two platforms are enough for your small business. Pick carefully so you don’t waste any of your precious time.
Facebook is a must
If you’re going to have just one social media platform for your small business, then pick Facebook. As we mentioned in our previous post, Facebook is King and it looks like it’s not changing anytime soon. You can do extreme audience targeting using this platform without busting your budget threshold. Aside from that, it is easy to use and has features that will allow you to create your own community. Building a community around your brand is one of the main reasons to be on social media.
Use Instagram for visual storytelling
Does your small business have a visual story to tell? Contrary to common misconception, Instagram is not only for small businesses that sell products. You can also use it if your business provides a service. Use Instagram when you’re showcasing your products, or the services that you provide. Stuff like works in progress or behind the scenes are really interesting for followers. One of the big advantages of Instagram is making the most of user generated content (USC). Reposting the posts of your fans/followers creates good vibes on your social media platform. But before opening an Instagram account decide the purpose of doing so and really think about whether or not you need to be on this platform.
Twitter is for the regular users
With Twitter, users need to post more than once a day, otherwise you will get buried in the noise. If you don’t think you can dedicate the time to interact on
Twitter several times a day then don’t open an account. These days, businesses use Twitter to interact directly with customers and followers. But small businesses can use it to find their customers too. According to Sprout, small business owners need to search for their audience and be proactive in order to use Twitter to its full advantage. Read up and decide for yourself whether Twitter is for you or not.
Want guidance on which social media platform best suits your small business? Contact us for a free consult.
Melissa Gassman has over 15 years FMCG consumer marketing experience gained at both local (Australia and UK) and international level, managing iconic brands such as Mortein, Mr Sheen, Airwick, Smarties and Kleenex Cottonelle. She has complemented her more traditional marketing experience with specialist digital marketing roles. Melissa leverages her solid marketing experience and digital expertise to create social media strategies and campaigns for brand teams, businesses and PR agencies.