3C Digital

Digital Marketing for Small Business

SEO

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SEO tools you can use for your small business

There are heaps of tools out there that you can use for your SEO strategy. A lot of them are subscription-based but there are some that’s free. We suggest that if you’re not sure what to do, you start with the basics. You can’t dive in the deep end without practising how to swim. In this post, we will give you three things you can use right now for SEO.

Google page speed insights

This website will allow you to check how fast your website is loading. You might think this isn’t that important but in this day and age, people are impatient. They want quick. They want fast. If your site takes a long time to load then you will lose customers. You want the ideal loading time to be less than 10 seconds, or even five seconds. If this is not the case, there are things you can do to increase your loading time. Check with your developer to see what changes they can do to increase your site’s speed.

Google analytics

First off, Google analytics is free and easy to use so you get double benefits. What is it for? Well, Google analytics will show you heaps of data about your website. Things like:

  • where your traffic is coming from
  • what time they’re visiting
  • how long they visit
  • which page they stayed the longest
  • which topics they consume (or products)
  • how did they find your website
  • and more.

All you need to do is sign up to Google Analytics, add your website’s URL and add the tracking code to your website.

Yoast plugin

There is a free version of Yoast and a paid version. If you’re just starting out, try the free version first. Having said that, the pro version has more features and is much easier to manage, especially if you are new to SEO. For websites using WordPress, there is a Yoast plugin that you can install. What we love about Yoast is that they have heaps of information on their website and it’s easy to use. They guide you on what you need to do to improve your page or blog post’s SEO. They also warn you if you’ve used your short tail keywords too many times.

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How to rank well on Google

How to rank well on Google. Showing up on the first page of Google is a big goal for small business owners. Some might say it’s like a dream come true. There is a way to show up organically on the first page for your keywords. Organically meaning free, not the pay per click version. What’s the catch? It’s not a quick solution and not a ‘set and forget’ type of thing. It has to be ongoing and it takes a while even when done right. Maybe months or even years. Today we are over at Inside Small Business showing you the various ways you can rank well on Google. Go check it out!

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Basic SEO for small business owners

Basic SEO for small business owners

  1. List on local directories
  2. List on Google My business
  3. Create a keyword list
  4. Add keywords to your website
  5. Write good content regularly

Here are some basic SEO steps for small business owners. We wave the term SEO around assuming everyone can just learn it and pick it up. If it was as easy as that we wouldn’t have clients tearing their hairs out trying to figure this out. If you’re a small business owner trying to improve your SEO and online presence, it’s good to start small. You can hire an expert to do it but if you don’t know what it’s all about it’s hard to measure results. In this post, we will give you three things you can do right now to help with your SEO.

List your small business on local directories

This is the easiest thing you can do now. Add your small business to local online directories like Google My Business. There are heaps of free online directories out there and it’s not hard to find. It is time consuming though so make sure you put aside some time for it. Start with sites like Local Search, Search Frog, Pure Local, Yelp Australia, Star Local and Yellow Pages. Mention the areas you service and add some photos too. Start with five directories for now and build up later on. You don’t need to be an SEO expert to be able to do this bit.

Create a keyword list

Everyone hates spreadsheets but in this case, it’s worth doing. Create a list of your long tail keywords and short tail keywords — basically all the words you would associate with your small business. For us, it’s words like ‘small business digital marketing Sydney Australia’ or ‘small business digital marketing’ or ‘digital marketing agency Sydney’. Have a think about your products and services and list down all the combinations you can think of. This will come in handy when you finally start adding keywords to your website.

Write top-notch content on your website

Never underestimate the power of good content. When we say content, we’re not just talking about your small business blog. It is good to have a blog for SEO purposes but if you can’t do it right now then just focus on your website’s pages. Make sure you express what your small business is about clearly. Why did you start your small business? What makes you better than your competitors? Are you offering something different? What is your small business journey? Don’t be afraid to add a bit of personal story there too. It won’t hurt your brand to have your audience relate to the human side of your small business.

Basic SEO for small business

For more info on everything SEO related, contact us for a FREE 30-minute strategy call.