In the era of selfies, we can be tempted to think that we can just use one for our small business website. But even the best selfie won’t compare to a proper photo. Here are three reasons why small businesses need a professional headshot.
Makes you look more professional
Your online presence is the first thing your potential customers will see when they search for your small business. Your About page will show the faces of you and your team. If you invest in a professional photo, your business will come across as more legitimate. That you’re in it for the long haul. A sharp, well-lit photo of you on your site also gives confidence to your site’s visitors, compared to a blurry selfie taken with little light.
The aim for all small businesses is to get noticed – be it by potential customers or the media. Free publicity is good publicity. You want to make it easy for the media to have a good photo of you to go along with the story. A professional headshot can also be used for your marketing materials or social media profiles. It gives all your channels cohesion when you use a good professional shot for all of them.
Shows who you are
When we talk about professional headshots, it doesn’t mean you need to be in a studio. It depends on what your business is about. You have to think of your brand and what kind of service you provide. If you want something less corporate with more warmth, you can do the shoot outdoors. There are different types of headshots that convey different things. Have a think about what you want to portray and tell your photographer. It’s worth brainstorming.
Kristyn is the Creative Director of 3C Digital. She is a freelance writer/journalist with over 13 years of experience in the industry both locally and internationally. She has previous experience as TV and radio broadcast journalist as well as print and online writer. Her novels, The Girl Between Two Worlds and The Girl Between Light and Dark, are out now.