3C Digital

Digital Marketing for Small Business

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Tips for small business owners: Social media guide for beginners

Social media for small business owners

  1. Don’t make it personal
  2. Be professional at all times
  3. Share a lot but with caution
  4. Share user-generated content
  5. Plan your content ahead

Social media guide for beginners

You’ve set up your Facebook account and you’re running your page. You’re off to a good start garnering some Likes and Followers. You want to keep going and continue the momentum. But now what? What exactly should you share? What topics do you need to cover? What can’t you talk about?

Being on social media representing your small business can be quite daunting especially with little experience in these platforms. In this post, we will discuss important tips that beginners should keep in mind when maintaining social media channels.

Don’t make it personal

Yes it is often hard not to make things personal especially since you’re talking about your business. But it won’t do your small business any good if you make everything personal. First of all, be professional at all times when responding to comments – especially the negative ones. This will always happen because it is impossible to please everyone. But stick to professional comments when responding. This goes for what you post on your social media platforms as well. Separate your small business stories from your personal life stories. Personal stories go into your private social media account while business posts go in your business page.

Share a lot but with caution

As a small business, you should follow several Facebook pages related to your industry. Not only will you find new information that could help your business, you also have fresh content for your own page. Be nice and share because sharing is caring. This is very true for social media. But only share information and links that are related to your business. Share articles that your customers will find useful. Or maybe ones that will give them an insight about your industry. Be careful with the links you share though because there are a lot of fake news out there. So share but ensure that you’re following legitimate pages and websites. Also, sharing user-generated content (USC) is another good way to encourage engagement with your followers. Search your tags and hashtags every now and then and share your USCs.

Preparation is key

Don’t get caught grappling for content and posts each day. One way to do this is to plan ahead of time and create a content calendar. Come up with themes and topics for certain days. For instance, maybe do an inspiration post one day a week by posting quotes in a beautiful layout. Or post short useful information that you think your audience will like. You can do a weekly plan or even a monthly one. That way you always have something to post. It doesn’t mean you have to post everyday. Pick certain days that you know your audience will be there. There is no point posting when no one is around.

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3 Things that may be wrong with your website

Things that may be wrong with your website

  1. You don’t have a blog
  2. It’s not SEO-friendly
  3. Difficult navigation
  4. No obvious Search bar
  5. Few white space
  6. No Call-To-Action

There are several things that may be wrong with your website. Here we will tackle three of the most common mistakes prevalent today and how to fix them.

Given that your website is the place your customers will go to find more information about your business and your products/services, you want to make sure you get it right.

No blog

We’ve already talked about why your site needs a blog. So now it’s your turn to have one. If you already have one, then there are some things you need to think about. Are all your posts SEO-friendly? Being SEO-friendly means your site is easy to find on Google. And everyone uses Google. Is it reader-friendly? Once you go over the 600-word mark (sometimes even 300 words), people lose interest. Attention span today is very short, make sure your blog posts get to the point quickly. Make your post’s statistics easy to digest by creating pretty graphics to show them.

website healthDifficult navigation

It should go without saying, but unfortunately there are still websites today that have really difficult navigation. You will annoy visitors if they can’t navigate your site easily. For instance, is your contact page easy to find? What about your About page? Where are your social media links? Can visitors find the categories for your blog posts? Do you have a search bar? How many clicks before they find more info about your products/services?

No white space

Why does your site need white space? White space doesn’t mean unused space on your site. It gives eyes a place to rest and makes your website tidy and easy to read. Don’t fill your site up with too much text or pictures, or music and videos. Make it easy for your audience to see what’s on your site by having a good amount of white space. Also, this will help them find your Call-To-Action quite easily. Make sure you have a good-looking CTA that’s easy to read. Remember, you only have minutes to attract a customer, even seconds sometimes. Make the most of your site.