Facebook pages small businesses should follow
Why follow other pages? There are many reasons why you should. Here we are listing the top five pages and types of pages you should follow and why. Read up and see if you ticked all of them.
Big or small, businesses should follow Australia’s Business website. Not only will you get useful information that can help your business, you will also get updates. Changes in regulations come up all the time. You need to know when they do and know how they affect you. They post latest reports, scam alerts and lots of information.
This is also a no brainer. Your local council will have a lot to say about small businesses around the area. News reports, local legislation, community activities and free events for small businesses will be on their Facebook page. It’s the best way to update the constituents and get the message through. Also include neighbouring councils, not just your own. Or areas where you are looking at expanding.
You don’t have to follow all of the news sites, just the ones you trust. We all have our preferences so pick the top three news sites. Maybe ABC or SBS, or news outlets catering to your specific locality. Also follow media sites that focus on your specific industry. These B2B sites will be a good source of information for your business.
Every industry has a specific group where businesses come together to discuss issues. It is worth joining these closed groups or following their pages. You’ll end up learning from others and interacting with other businesses. Plus, they may have online workshops and seminars that would be good for your business.
Yes, competitors should be on your list. You need to know what they are doing. Thus is the nature of business. But if you just want to follow them without them knowing you are, then there’s a solution for that. You don’t have to Like their page, just click Follow. You’ll still see their posts.
Kristyn is the Creative Director of 3C Digital. She is a freelance writer/journalist with over 13 years of experience in the industry both locally and internationally. She has previous experience as TV and radio broadcast journalist as well as print and online writer. Her novels, The Girl Between Two Worlds and The Girl Between Light and Dark, are out now.