3C Digital

Digital Marketing for Small Business

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Digital marketing tips for small business in a pandemic

All businesses are taking a big hit right now and we’re all struggling to figure out what to do next. You may think that the first thing you need to cut back on is your online presence, but this is so not the case. When customers can’t reach out to you IRL (in real life), you need to be reachable virtually. Now more than ever, you need to boost your online presence. Here are some digital marketing tips for small business in a pandemic.

Check all your online channels

Is your website running smoothly? Are there broken links? Is it mobile-friendly? Does it load quickly? Is it secure (does it use https instead of just http)? Are you social media channels up and running? Make sure that you have a statement on your online channels about what your business is doing through this whole Covid-19 crisis. How are you affected? What are you going to do from now? How are your customers going to reach you? Make it front and centre and publish it on all your channels.

Digital marketing ebook

Post more

In the past, you may have been able to get away with posting once or twice a week. But now that customers can’t reach you IRL, you need to boost your social media postings. Three times a week is a good start but seriously think about posting more. Start to experiment in more than just text and photo posts. Try video for your digital marketing ads. Use the Live function on Facebook and Instagram. Do you have a tutorial you want to do? Go for it! The free editing apps are a dime a dozen now so you can edit your own videos. Think about what you want to convey to your customers and then create the content.

Offer packages

Your customers want to help you if they are able to. People are loyal to the businesses they love, so reach out to them. Be honest about how this pandemic is affecting your business and you personally. Make it easy for them to help you. Maybe create a ‘help my business’ package that your customers can easily purchase on your website. Make sure that the links are also there on your social media channels. Promise them a freebie once everything is up and running again as a ‘thank you’ for their continued support.

Now is the time to focus your efforts online because there’s very little you can do IRL. If you need a free consult on where or how to start, contact us.

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Mistakes small business owners make when using social media

We are over at Inside Small Business today talking about the most common social media mistakes that small business owners make online.

You know that social media is here to stay. If your small business is not on any social media platform, you are missing out on potential customers big time. We know it can be confusing to navigate the do’s and don’ts of using social media for your small business. But it is still important to know even just the basics. In this post, we will discuss five of the most common mistakes that small-business owners make when using social media. See you there!

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Debunking digital marketing myths

We are over at Inside Small Business today debunking some digital marketing myths.

If you want to be found by your target audience, you need to be online and you need digital marketing. But it has to be digital marketing done well. In our line of work, we’ve encountered clients who tell us that they “had a guy” who did “some SEO work” and “some Facebook work” in the past. But since nothing really happened to it after that, they abandoned the digital space. In this post, we debunk some of the top myths we commonly hear from small businesses.

digital marketing myths

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What to look for in a digital marketing agency for your small business

We are writing over at Inside Small Business this week. It’s all about small businesses and how to pick the right digital marketing agency. We know it can be confusing to decide so we hope this helps. Click below to read the post.

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5 Small business digital marketing tools

We are at Inside Small Business today talking about some brilliant tools that small businesses can use for their digital marketing campaigns. If you’re a small business owner, you won’t wanna miss it!

Head on over to read the full article!

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Should your small business hire an agency?

When you hear the word ‘agency’ the first thing that you might think is ‘it’s too expensive for my small business’. Fair enough, the word does sound like something only the big businesses can afford. But in today’s confusing social media and digital marketing landscape, you may not have a choice but to seek the help of one. In this post, we will list some common reasons why you would hire a digital marketing and social media agency. And some suggestions on what to do if you want to DIY it.

Social media stuff is confusing

There are so many things that come with managing your social media platforms. Aside from picking which platforms you should be on, you also need to figure out what to post, when to post, who to post to and how to get more engagement. Then you need to constantly analyse which ads are working and which ones are not. It can be a steep learning curve if you’re not familiar with it.

Digital marketing is not really working

You’ve tried boosting posts, you’ve tried creating ads, you’ve used every possible platform out there — still, nothing is working. The thing with digital marketing is that you need to get the right audience and the right message before it works. Throwing things everywhere to see which ones stick isn’t a good long term plan. An agency can help you with that as they have the expertise to figure out marketing strategies.

I have no time to learn

You’re already looking after your business and your staff, then there’s the business plan and tax needs. You really don’t want to add to that learning how to handle your social media and digital marketing. There are so many tutorials out there, some better than others. But how do you know which one to listen to?

DIY solutions

If you’re still not keen to hiring a digital marketing agency, then here are some suggestions on how to do it yourself.

Workshop it

Spend an afternoon with experts and learn how to do the whole thing yourself. Workshops that relate to your business are tax deductible so it’s good to take a couple of hours of your day to do it. By participating in one, you can focus on this and nothing else.

Train your staff

Or if you can’t do it yourself, pick one of your staff members (preferably someone who has the most marketing and online experience) to attend a training session. This way, you know someone in your team can do the job and you don’t have to think about that part of your business.

Hire on-demand service

Some agencies, like us here at 3C Digital, cater to small businesses. That’s why we offer On-Demand services to our clients so they can just ask for what they need — with no lock in contract. If you need a month’s worth of content strategy or marketing campaign, then just pay for that and we’ll do the rest for you. Digital marketing doesn’t have to be a super daunting and super expensive part of your business.