3C Digital

Digital Marketing for Small Business

content marketing

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How to come up with good content for your small business blog

A common question we get from clients and workshop attendees is about content creation for their small business blog. They can’t figure out what they should be writing about.

It’s a good point and also one of the struggles of running a blog. Blogging seems too much work, too much pressure, too much time away from the business. We can help you with the topics.

We are writing all about this one over at Inside Small Business. Go have a read!

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Be the subject matter expert

Be the subject matter expert

Small business owners are the best subject matter experts. You don’t believe us? Keep reading below as to why we think so.

Running your own small business isn’t a small feat. There are learning curves so steep it sometimes seem insurmountable. But you figure it out, and you use your skills to run your business.

In the process of doing so, you learn a thing or two on top of the things you already know. The knowledge you have makes you an expert. Here are some steps to help you figure out what you’re an expert of.

What have you learned?

Think about the business you’re running. The fact that you have a business means there is a skill there that you can talk about. Now add to that the things you learned while researching how to set up your own business. That’s another thing you can talk about with authority. No one else went through that same exact journey as you. But what you went through will help others who are thinking of doing the same thing as you.

Be the subject matter expertWhat were your mistakes?

Yes, your mistakes. You can either be embarrassed by it or you can use it to your advantage. With every mistake comes a lesson learned. Your issues with permits, financial advise, picking a location, so on and so forth are great experiences that can become even better subject matters. You’d be amazed just how much information you know that are important to other businesses or aspiring business owners. How did you solve the problems? What could you have done better? Think about all the hardships you’ve gone through and the lessons you learned along the way.

What were your questions?

Think of all the questions you asked before you set up your business. The answers you accumulated over time through your own research and personal experiences are great resources for others. Write them down and think of what you went through to figure out the answers. Did anyone help you? Did you seek professional advice? Were there free events you went to that helped you? Share the external resources you have learned over time.

 

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Get your small business verified on Facebook

Get your small business verified on Facebook

  1. Create a Facebook page
  2. Add needed details and pics
  3. Fill it up with posts
  4. Click Verify this Page
  5. Use a publicly listed phone number

What does it mean to get your small business verified on Facebook? Let’s give you a really good example. If you look at Chris Hemsworth’s Facebook page by searching for ‘Chris Hemsworth’ on the Facebook search bar (go ahead, it’s as good an excuse as any), you’ll see that the top one has a blue tick but the others don’t. The blue tick signifies that the first page is indeed the God of Thunder himself.

Now blue ticks are only for the big guns – celebrities, giant brands, gods of thunder — but it doesn’t mean small businesses can’t get their tick as well. The grey badge on a page means that Facebook has verified that that page is indeed the page for that certain organisation or company.

Although you are not required to be verified on Facebook, that tick will rank you higher on Facebook and give your small business credibility. If you look like a trustworthy page on Facebook, potential customers (as well as your customers) will trust your brand even more.

3C Digital verified Facebook page

So how do you get your small business verified on Facebook? In this post, we have the top tips on how to get that much-coveted tick for your small business page.

Have a Facebook page

Set up your Facebook page first and fill it up with the important bits, like:

  • Profile pic
  • Cover pic
  • Info
  • Contact details
  • Posts

Make sure you’re also the admin of your page. After everything has been set up and your page looks legit, you can then follow the instructions Facebook listed below to verify it.

  • Click Settings at the top of your Page
  • From General, click Page Verification
  • Click Verify this Page
  • Enter a publicly listed phone number for your business, your country and language
  • Click Call Me Now to allow Facebook to call you with a verification code
  • Enter the 4-digit verification code and click Continue

You can also choose to verify your Facebook page with documents like your business phone bill. To do this, click Verify this Page with documents and then upload a picture of an official document containing your small business’s name and address.

After that, your application will go through a review process.

How long before you hear back from Facebook?

It varies each small business. Also, they might come back to you and say you sent the wrong documents or that they need more proof. You’ll have to send through what they need and wait again.

Sometimes, it can get frustrating going back and forth with Facebook on this. But just stay cool and be patient. That grey tick will be good for your small business.

Need help handling getting your small business verified on Facebook? Contact us for more info!