3C Digital

Digital Marketing for Small Business

content creation

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Why you need good content on your small business website

Why you need good content on your small business website

  1. Shows professionalism
  2. Expresses what you’re all about
  3. Helps your customers
  4. Shows your expertise
  5. Helps with SEO

Never underestimate the power of good content. You might think that just because you’re a small business, it shouldn’t matter that much what content you have on there. But you’d be wrong. Because you’re a small business you need more convincing content on your site so you can compete with the bigger guys. In this post, we tell you three reasons why you need good content on your small business website.

Good content shows professionalism

Bad grammar, typos, and badly written content turn people off. How many times have you checked a website and felt like you couldn’t trust them because of the content on their site? Having said that, you also don’t need to sound super posh when you’re writing for your site. Be conversational if that’s what you’re comfortable doing. It’ll still come through well and it’ll prove that you’re not dodgy. Good grammar and good content express what your small business is all about. Remember, you only have seconds to capture your audience’s attention so make the most of it.

Good content helps your customers

When your message is clear, it is easy for your customers to know what your small business can do for them. How are you going to convey how you’re solving their problems? How are you going to tell them your products/services are better than your competitors? Good content can do this for your small business. The information you place on your blog and your website need to be easy to read so it helps your customers. You want to be able to tell them your story without confusion. You want them to leave your website with the information they need. It’s all about your audience and their experience after landing on your website.

Good content helps with SEO

If you want to land that much-coveted first page on any search engine, then you need to focus on your SEO strategy. Luckily, when you have good content on your website that helps boost your SEO a lot. These days, it’s not just about keywords anymore. Yes, you should still think of your keywords but when you dump too many keywords on your website, you actually get penalised by search engines. These days they are looking at context too. SEO is more about good content nowadays so it’s worth double checking what’s on your site.

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What not to do on your small business blog

What not to do on your small business blog

  1. Plagiarise
  2. Copying and pasting other articles
  3. Not crediting sources
  4. Not using quotes
  5. Not researching trends

We’ve previously written about why small business websites need a blog. Not only does it help with your SEO ranking, it also provides good information for your customers (if you do it right). It’s a lot of hassle, we know. It can also be quite daunting especially if you’re new at this. In this post, we will give you some tips on what NOT to do on your blog. You really need to read this because we’ve seen these mistakes in some of our clients. And they can get you in trouble.

Plagiarise

This is the most serious one of the lot. What is plagiarism? It’s when you copy all or part of an article published somewhere else, written by someone else, and then passing it of as your own. You and your small business can get in serious trouble with this. No matter how ‘small’ the website is, or how unknown, you shouldn’t just copy and paste the content and put it on your site. We’ve met clients where their previous ‘website guy’ just copied and pasted entire articles from another website. Then they just placed a tiny accreditation of the website at the bottom of the page. That’s still plagiarism.

Website checklist

Not crediting sources

If you are using a part of the content from another website or source, you need to make sure you credit them. How do you do this? Add their name on the post you’re writing, with link to their website and their position. You always give credit to the website/writer and use quotations marks when you lift a blurb from a certain article. Also, linking out to the original article is also good for your SEO. Not giving credit where credit is due is just bad form. And also, it makes your small business blog look dodgy.

Not researching trends

There are hot topics in your small business industry all the time. You want your content to stay current so you need to do some research as to what everyone is talking about right now. If you don’t do your research you are going to get left behind. Also, it will be good for your small business to stay on top of things if you figure out what’s hot and what’s not. Pick a hot topic, find your angle, and write a post on your blog about it. Your spin to the latest trend will make your content original and relevant.

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How to create your small business ebook

How to create your small business ebook

  1. Organise your content
  2. Start with your keywords
  3. Write it up and edit
  4. Repurpose old blog posts
  5. Do the layout and spellcheck

Small business ebooks are one of the most valuable things you can give away to your followers/customers especially if it’s full of useful goodness. Remember that you are a subject matter expert. You know your stuff and you can use that knowledge and share it with potential customers. It seems like such a big thing to do but it’s actually not that hard. In this post we will give you some easy steps on creating your ebook.

Organise your ebook content

Your small business ebook doesn’t have to be super long but it does need a theme. Think of three themes around your business. Start with the keywords you use to describe it and build on that. Choose one theme that you think your audience will find super useful and then pick five sub-topics under that. Once you have the sub-topics, do a quick outline of the article. Add the intro, your three sub-headings and then a call-to-action. Each post can be based on that so you have consistency in your ebook and a template for future ones.

Digital marketing ebook

Write it up and edit your small business ebook

If you have a blog then this part should be easier. You can just pick and choose the blog posts you want to include then edit or repurpose it. There are readers who don’t have the time to read your blog posts when it comes out. But they may find it easier to read when it’s all in one ebook so they can read it on their phones or tablets when they’re out. If you don’t have a blog post that’s fine, too. Just organise your content according to our tips above. Not a writer? That’s okay. Make it conversational and you should be fine. Also, spellcheck before you publish it. We can’t emphasise that enough.

Do the layout

This part is actually not the hardest part of the process even without design experience. Although we used to use InDesign, we found that Canva is the easiest and fastest option for designing ebooks. To make it even easier, create a template for all your future small business ebooks. That way all you’ll need to do is replace the text and photos and you won’t have to keep recreating the design. It also keeps your branding consistent throughout all your platforms. Make sure the design includes clear CTAs, URLs and contact information. Think about what you want your customers to do with the information on the ebook. And what you want them to do afterwards. Don’t miss this opportunity to ask for the sales.

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How to write good content for your small business website

How to write good content for your small business website

  1. Choose your topics
  2. Create content calendar
  3. Be as descriptive as possible for titles
  4. Outline each topic
  5. Write it like a conversation

Why is there a need to have regular fresh good content on your website? It’s a question we get a lot from our clients. It is one of their main concern and understandably so. Writing and posting fresh content on the website takes time and effort that you’d rather pour into growing your small business. It is also quite taxing especially if creating content isn’t your forte. We totally understand the concern. But like we mentioned in our previous post, useful content helps with your ongoing SEO strategy. In this post, we will tell you three easy ways to write good content for your small business website.

Choose your topics

Create a content calendar ahead of time so you don’t grapple for topics to choose for that month. It can be a simple Excel sheet, or even something you write down in a notebook somewhere. We suggest creating a content calendar for three months. Write down the titles and make it as descriptive as possible. Some examples of topics we’ve used on our site are ‘3 Ways to get followers to your small business Facebook page’ or ‘3 Tips when using Instagram for your small business’. Both titles not only give readers an immediate idea of what it’s about, it also gives us an idea where the content is heading so we can write it easily. Also, it’s really good for SEO, so win win win!

Website checklist

Outline each topic

Once you’ve listed the topics and the titles you want to write, it’s time for the outline. Sounds complicated? Not really. To make it simpler for you, keep the outline short. For each topic, write three points that you want to expand when you start writing it. For instance, when we created the outline for this post, we simply wrote down the title then the three points we were going to discuss. The outline went something like this, title, point 1, point 2 and point 3. That’s it! You already know what you want to say each point so you don’t need to add elaborate details. You can add more details if it helps you write faster in the future or if there’s a point you want to emphasise. Do what works for you.

Write like you’re talking to them

Remember that it’s just a conversation. You want to impart your wisdom and expertise to the readers you are targeting. Always remember that you are a subject matter expert. You have a lot to say so don’t be afraid to own it. You don’t need super fancy words to get your point across. In fact, we prefer non fancy words because it’ll be easier to convey your message. Most people just want digestible information that they can consume on their mobile phones. By making your content conversational and easy to understand, you’ll be able to connect with your audience more.