3C Digital

Digital Marketing for Small Business

branding

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3 Things you need to think of for your brand revamp

If you are a small business and you’ve successfully survived five years or more, then congratulations! It’s no easy feat to be in the game for that long. It’s now time to think of the next five years and ensure you remain current. What does this mean? It means it’s time to start seriously thinking about a brand revamp. In this post, we will explore the things you need to think about for your online persona before you recreate your whole brand.

Are there other changes you want to make?

A brand revamp is more than just changing the colours and look of your website or logo. It is also about reevaluating your whole business. Are you changing your focus? Are you expanding your market? Are there products or services that you want to add to your business? Have you changed your goals entirely or just tweaking? These things need to be considered before you start the revamp so that you can incorporate these to the changes. Consult your business adviser about this before starting the whole process.

Reassess your social media channels

Revamping your brand is one that needs to be included in your social media feeds. Social media is all about storytelling and your small business definitely has a story to tell. Share it with your followers. Tell them why you are doing the revamp. Assure them that although your look will change, your values and commitment to your customers are still the same. If you have a trusted group of customers, it is worth getting their feedback about the revamp — a focus group of sorts. Reward them by offering discounts for the relaunch. Celebrate the milestone with your customers. Also, look at the social media platforms you use. Are you using all of them or is it time to let go of the ones that you are not using?

Use digital marketing to spread the word

Use the right amount of digital marketing during the entire process. But the message has to be more than just your new look and feel. Your customers will want to know why you decided to do a revamp, so tell them. You can use video or a well laid out graphics to create a storyline that can run for weeks. The story behind the whole revamp will resonate with your customers especially if it’s authentic. You don’t have to fork out a huge budget (especially since you need that for the revamp). Thankfully, digital marketing doesn’t have to be that expensive.

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Do you need a brand revamp?

Every couple of years, it is normal for brands to get a fresh new look. The big brands do it all the time. Even celebrities do it every couple of years (or decades in some cases). It’s called rebranding. But as a small business owner do you think your business needs a brand revamp? In this post, we will discuss the three things you need to ask yourself before deciding whether or not it’s time for a change.

Is my business up to date?

The changes in technology and media in the last decade alone is worth thinking about in terms of your business’ relevance. Are you in touch with the changes that are happening in your target market? Is your message getting through the flood of information that’s out there? Are you reaching your target as well as you used to? Is your business navigating social media well? Or maybe you don’t even have a social media channel. If your business is not online, you’re missing out. Before joining the world of social media and investing in some digital marketing, make sure your site is fresh, which brings us to the second question.

Is my look still fresh?

What looked good five years ago is different from what looks good today. Go through your website, traditional marketing materials, business cards and signage. Does it look dated? It’s worth getting your look reassessed especially if you’ve been in the industry for quite some time. Rebranding your look isn’t a bad thing for your business. Giant companies like Coca Cola and Apple have done it over the years. You don’t have to do it yourself as well. Ask help from professionals who can do the work for you, according to how you’d like your company to look in this day and age.

Are you expanding your target market?

This is a question you need to ask yourself even when you’re not revamping your brand. But if you are trying to reach a bigger market, maybe a younger one that checks out social media when shopping, then it’s worth doing a makeover. You need to have a fantastic landing page when potential customers click your link on Facebook — otherwise, you’ll lose their interest. A revamp is a good basis for a big digital marketing campaign to let your new target market know about your small business. Besides, if you’ve been around for a while to warrant a revamp, that means your business is solid. It’s your duty to let others know how amazing your business is.