Digital marketing for small business
Small businesses are finding it hard to find support for their digital marketing efforts. For one, agencies are too expensive for them as most target bigger brands. It’s also too expensive to hire someone full time to focus on digital marketing and social media growth. If they try to do it themselves, the learning curve is so steep it’s hard to make heads or tails of the whole thing. In this post, we will show you three ways how you as a small business can tackle the digital marketing hurdle.
Attend a course
There are plenty of courses online and offline that you can do to educate yourself on digital marketing and social media management. Big companies like Google announce regular free sessions online that you can go to. There are also apps like Udemy that offer super affordable classes that you can do during your own time so it’s not that stressful. It is worth checking out reviews and feedbacks about the various courses that are out there before deciding on what you want to do yourself. Be aware that there are many unreliable ones out there too so it is best to do some research beforehand.
Hire a digital marketing agency
Although there are many agencies that cater for the bigger fish, there are also small businesses who are skilled in the digital marketing space that can cater to small businesses. Agencies like us, 3C Digital, are there to provide quality service at an affordable price. Check your local council if they have free consultations on digital marketing and social media. Or ask your local council if any of their members provide that service to small businesses. It also pays to attend networking events in your local area so you meet these agencies and you can ask them questions face to face before hiring them. Opt for ones with no lock in contracts, too so you are not tied in to their service.
Join a workshop
If, like many small business owners, you need someone to tell you exactly which buttons to press and where to go, then a workshop might be the best thing for you. It is worth investing your time and money in a couple of hours’ session with an agency that will tell you exactly what you need to know. Here at 3C Digital, we provide a workshop service to your business where we sit down with your digital marketing or social media person to answer questions and teach them how to do things themselves. Even a two-hour session dedicated to learning some digital marketing tricks will already be a big help to your small business.
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Brenda Gaddi is a serial entrepreneur. “Give it a go” is her motto for life. She started 3C Digital to give small business owners like herself the chance to harness the power of social media in growing their business. So far, so good…