Small Business SEO
Try not to yawn or drift off to a daydream just for a second as we talk about SEO for your small business. Yes, we know, it’s not the sexiest of topics — nor is it the easiest to understand. But if you want search engines like Google to find your small business, you need to have a strategy for SEO. Search Engine Optimisation (SEO) is one of the most confusing aspect of the digital marketing space. We continue to meet clients who previously “had a SEO guy” but never really knew if that service was completed. If you want to know more about SEO, read up below:
What is SEO?
In order to get your website ranking well organically on search engines, you need a series of strategies to ensure your site is search engine optimised. Basically, if customers type a certain string of keywords, the search engine (Google, Bing etc) lists your site first (or at least on the first page). The better the SEO is for your website, the better you rank on Google and the faster your target audience will find you.
Know your keywords
Keywords are important for your small business. Yes, you’ve been told to find out what they are but it’s always too hard. Basically, you just need to answer this question: What will potential customers type into Google to find your small business? These words or phrases are the keywords you can use for your small business. Of course, you won’t know these words if you don’t know your own business or your target audience so you need to sort that one out first. It’s best if you know your short tail keywords and your long tail keywords, too. To give you an example, our keywords would be ‘digital marketing small business’ or ‘small business content creation’ or ‘small business SEO’. List down what your keywords are before hiring someone to optimise your site. It’ll make the whole process easier.
Do more than keywords
SEO is not just all about keywords too. You need to think of things like listing your small business in local directories, having fresh content on your site, ensuring your website is mobile-friendly and so on. Start with Google MyBusiness or your local council. Make sure you are listed in business directories in your area (there are a lot of free ones out there, you just need to do some research). Also, look into local SEO and how to implement it. Your digital marketing strategy needs to have these things in place as they go hand in hand. Seriously consider having a blog on your site as that helps with SEO as well.
How we can help
We have tried and tested SEO services and we want to bring this knowledge and skills to our clients. First of all, we will sit down with you and extract as much information about your small business as possible. Through this process we will be able to help you come up with the keywords you need for your small business (both long tail and short tail keywords). We will explain the whole process to you in an easy and understandable way. There are no stupid questions, you can ask us anything. After gathering all the information we need, we will then let you know what exactly we’re going to do to boost your SEO efforts. Our strategies work and we can prove it. They can be measured over time with the right strategy in place.
It’s not a quick fix
Working on your SEO is an ongoing process. There are things you can ‘set and forget’. But here at 3C Digital, we prefer the long term solutions to the short term ones. We will explain to you why we’re doing what we’re doing and how it helps customers find you. Small businesses are very different from now big companies work and we totally understand that. It’s why we design our strategies around the needs of the small business owner. If you want to know more about what we can do for you, feel free to book your strategy call by clicking the button below.