Try not to yawn or drift off to a daydream just for a second as we talk about SEO for your small business. Yes, we know, it’s not the sexiest of topics — nor is it the easiest to understand. But if you want search engines like Google to find your small business, you need to have a strategy for SEO. In this post, we will break things down for you as much as possible. We’ve compiled an easy-to-understand checklist for you to read and follow. Don’t worry if you haven’t done all of them. It’s good to have a starting point for these things.
Know your keywords
Keywords are important for your small business. Yes, you’ve been told to find out what they are but it’s always too hard. Basically, you just need to answer this question: What will potential customers type into Google to find your small business? These words or phrases are the keywords you can use for your small business. Of course, you won’t know these words if you don’t know your own business or your target audience so you need to sort that one out first. It’s best if you know your short tail keywords and your long tail keywords, too. To give you an example, our keywords would be ‘digital marketing small business’ or ‘small business content creation’ or ‘small business SEO’. List down what your keywords are before hiring someone to optimise your site. It’ll make the whole process easier.
Join local directories
Don’t underestimate the importance of adding your small business to local directories in your area. Each local directory you list your small business in helps to push your ranking online. You don’t have to be on all of them, because there are hundreds out there. Just pick around five to start with. We recommend you start with the free local business directories in your area. Then add to sites like My Google Business, Yelp, Pure Local, Yellow Pages, Star Local, and True Local to start with. Make sure you have things like pictures of your small business shop front as well as your products/services. Add your address, phone number, website and office hours. It’s a lot of work but it is worth doing.
Add fresh content
Now for some bad news. SEO is not a set and forget kind of thing. When you hire someone to ‘do your SEO’ it doesn’t mean the job is finished when they’ve added all the keywords you want to add. Google loves fresh content and because of this, you’ll need to keep updating your site with relevant information about your industry. How do you do this? A blog is a good place to start. Don’t be overwhelmed, you don’t have to post every day. As we mentioned on our post about why your small business needs a blog, it’ll give you street cred aside from improving your SEO. If you don’t know what to post, find professional content creators like 3C Digital who can help with keywords, choosing topics and writing them for you. Delegate this task if it’s not your strong suit. That way you can focus on what you do best – running your small business.
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Brenda Gaddi is a serial entrepreneur. “Give it a go” is her motto for life. She started 3C Digital to give small business owners like herself the chance to harness the power of social media in growing their business. So far, so good…