Digital Marketing for Small Business

Digital Marketing for Small Business

Our Story

3C Digital is a team of digital marketing specialists. We help small businesses play relevant, useful and influential roles in people’s lives. Previously working with big brands, like Microsoft, Disney and Lego in maximising their content and influencer marketing efforts, we now focus on small business owners. We provide big brand digital marketing approach on a small business budget.

The team first started out as pioneering personal bloggers in Australia. They produced female-focused blogging conferences for several years, even earning an invitation to the Kirribilli house to meet then first female Prime Minister Julia Gillard.

When the blogging industry in Australia shifted, 3C Digital decided to shift their business model — focussing more instead on small businesses. They found that small business owners needed their help more than the big brands. They have teamed up with the City of Canterbury-Bankstown, the largest council in NSW and their Business Advisory Service (CBBAS) to provide free consultation for small business owners.

Meet the team

Brenda Gaddi is a serial entrepreneur with over 12 years of experience as a digital marketing specialist and event producer. She sold her first ever business venture at the age of 21. She organised the first-ever conference for blogging parents in Australia and created Digital Parents – a digital community for blogging parents. Brenda previously ran an agency connecting big brands with influential content creators. “Give it a go” is her motto in life. She is passionate about helping small businesses navigate the online world.

Kristyn Levis has over 15 years experience as a journalist, photographer and designer. She previously worked in the TV, radio, print and online media industry both locally and internationally. Several of her work have been published in The New York Times and Al Jazeera. She was also nominated as Best New IT Journalist in Australia. Kristyn is a published author, with three books under her belt. She loves to share her knowledge and skills to help small businesses boost their profile.

Melissa Gassman has over 15 years FMCG consumer marketing experience gained at both local (Australia and UK) and international level, managing iconic brands such as Mortein, Mr Sheen, Airwick, Smarties and Kleenex Cottonelle. She has complemented her more traditional marketing experience with specialist digital marketing roles. Melissa leverages her solid marketing experience and digital expertise to create social media strategies and campaigns for brand teams, businesses and PR agencies.

With their combined skills, 3C Digital becomes a one-stop-shop for all your needs.

How we do it

We created 3C Digital by blending together:

editorial,
community management expertise
brand-planning
and, most of all, digital strategy.

We aim to fill the big gap in the market today. Small business owners struggle with their social media strategy and digital marketing plans. Agency service fees are too expensive. As a result, it discourages small business owners to hire agencies. But in today’s digital age, digital marketing for small businesses is a requirement. A good online presence is a must for any business.