Small business owners are the best subject matter experts. We totally believe this! Running your own small business isn’t a small feat. There are learning curves so steep it sometimes seem insurmountable. But you figure it out, and you use your skills to run your business. The knowledge you have makes you an expert. The problem is how do you make sure your customers know you’re a subject matter expert? Write about it on your website and social media channels, of course!
Effective website copy
If you are a small business owner you might have wondered why your business needs a blog. The short answer is that it helps with your SEO because Google loves fresh content. Having a blog has various benefits. It gives your small business street cred by showing to your customers that you know what you’re talking about. A blog helps people find your site if the SEO is done right and we can take care of that for you, too. Also, a blog helps convert readers into customers and can be turned into an ebook. Your blog posts will tell readers more about your small business and your products/services, which gives them more confidence about you and what you’re about. But we know that blog writing can be daunting so we will take all that headache off your hands and create content that reflects your small business. And also ensure you don’t make the most common mistakes when writing for your blog.
Why is there a need to have regular fresh good content on your website? It’s a question we get a lot from our clients. It is one of their main concern and understandably so. Writing and posting fresh content on the website takes time and effort that you’d rather pour into growing your small business. It is also quite taxing especially if creating content isn’t your forte. We totally understand the concern. But like we mentioned before, useful content helps with your ongoing SEO strategy.
Here at 3C Digital we hold your hand to create the best content that will reflect what you and your business is all about. We will sit down with you to extract as much information about your small business as possible. During our two-hour immersion session, we find out things like:
- why your started your business
- what your goals are
- who is your target audience
- what is your timeframe
- what are your long term goals
- and more.
Then we will create a content strategy for you based on the information we gathered. This strategy will guide you on what to post on your blog and your various social media platforms.
We were there when the whole “influencer marketing” thing first started in Australia and witnessed firsthand as the social media and digital marketing landscape changed, becoming much more sophisticated. Here at 3C Digital, we saw the difficulties small business owners had to go through to keep up and now use our wealth of knowledge and expertise with big brands to help small businesses — minus the big-brand fees.
We have over 20 years of combined experience in this space. Implementing an effective content marketing strategy is confusing and comes with a high learning curve. We are here to do the hard stuff for you so you can focus on what you do best — growing your business.