The dream for every small business is to have loyal followings who will spread the word about their products/services. You want customers who are invested in your small business on social media and not just click “Like” on your posts. Here are some ideas to improve engagement with your customers online.
Remember that engagement is more important than reach. Your aim should not be to have millions of followers on social media (although that would be nice, too). It may look great for your small business when you have heaps of followers, but it won’t help you if they’re not engaging with you or other potential customers.
We’re over at Inside Small Business writing about improving engagement. Go have a read!
Brenda Gaddi is a serial entrepreneur. “Give it a go” is her motto for life. She started 3C Digital to give small business owners like herself the chance to harness the power of social media in growing their business. So far, so good…
