Community question: How do I use Facebook for my small business?

How do I use Facebook for my small business?

Last month, we asked our community what their biggest pain points are when using Facebook for their small business. We received an overwhelming response from you guys and we thank you for taking the time to send those answers through. Like we said in the email, we aim to answer all your questions on our site so we can help you with your social media efforts. In this post, we answer the top three most common questions we got.

How do I direct people from my Facebook page to my website?

There are several ways you can direct your Facebook visitors to your website. Here we’ve listed the most common ways you can do this:

• Add your website URL on your Facebook About section
• Post information about your service/products with links to your site’s services/products page
• Post an excerpt of your blog post with a link to your website for people who wants to read more
• Use the carousel feature to showcase your products and add the links to your website.

What do I post on Facebook?

This is one of the most common questions we get when we talk to our clients. Sometimes, small business owners forget that they are subject matter experts. There are so many things you can talk about. So many things. Let’s list some of the topics you can use on your Facebook page:

• Why you started your small business
• What inspires you
• What makes you different
• Tips that help your customers
• Information that your customers will find useful
• News articles related to your industry
• A stellar review from a client
• Answering a commonly asked question (like what we’re doing here).

We are currently in the process of preparing our eBook on what to post + content calendar for Facebook. Stay tuned because we will be sending it out to our subscribers in the coming weeks.

How much time should I spend on Facebook?

This question has different levels of answers. It depends what you’re trying to do on Facebook. Is it just for posting? To engage with your people? Is it to run an advertising campaign? When you decide what you are going to do, then you will know how many hours you need to be on the platform. Creating a content calendar for a month or two and scheduling your post means that you don’t spend as much time on Facebook as other businesses do.

Having said that, you also can’t just post and forget because if your customers engage with your post then you have to respond. Responding to comments increases your community engagement, which is what small businesses want to happen. On the other hand, if you want to start an advertising campaign on Facebook then expect to spend a relatively longer time on the platform than when just adding posts.