There’s no denying the fact that if your business is not on social media then you are missing out on some important connections with your existing and potential customers. As a small business owner ourselves, social media plays a crucial role in maintaining that open line of communication with our customers. Here are a few of favourite social media tools.
Buffer is by far one of the best social media management platforms out there. Your business can be on social media without you needing to be there all the time! You can even track how well your posts are doing with their super nifty analytics tool. They’ve also just added their “pause posts” feature, especially handy in times of crisis or world breaking news.
This site is a blessing for companies who are clueless about graphic design. Their free templates and photos are very useful. Their premium ones are quite affordable as well. Small businesses will have an easy time using this site.
Instagram won’t let you schedule photos for your account but there’s always a way around that. Onlypult is the answer to being able to manage your Instagram posts. It’s a paid service but it’s affordable.
Feedly allows you to organise and collate all the sites you follow most. This will ensure that you don’t miss any news story or important feature stories that relate to your business and your industry. It’s easy to use and you can get started for free.
Everything is about video these days. People love movement – short, rapid, informative and to the point. Animoto allows you to do that. It has a monthly fee but if you want to push your content above everyone else, it’s worth the investment.
Hootsuite is a social media management platform that allows you to manage all your profiles into one app. It can be for your business or personal profile. It is easy to arrange and to use.
Your blog posts, site and all your social media posts need good photos to catch the eye of consumers. Where do you get all these free photos? Pexels is a good site to start. They add photos all the time and you can search for something specific to your need.
If you need to be constantly updated about your business and any news relating to your industry the moment it is mentioned, add a Google alert for certain keywords. The moment something is mentioned online, it will send you an email about it.
Newsletters are a great way to send your loyal followers updates about your business, or promos and events you want them to know about. Mailchimp is free to use and easy enough to understand. You don’t have to be a tech genius to be able to navigate its features.
If you want an easy way to manage your own site – without having to fork out a lot of money – WordPress is the best one to use. There are heaps of ready-made themes you ca buy under $100. The back end is also easy to familiarise with – clear and doesn’t need that much technical knowledge.
Brenda Gaddi is a serial entrepreneur. “Give it a go” is her motto for life. She started 3C Digital to give small business owners like herself the chance to harness the power of social media in growing their business. So far, so good…