Every couple of years, it is normal for brands to get a fresh new look. The big brands do it all the time. Even celebrities do it every couple of years (or decades in some cases). It’s called rebranding. But as a small business owner do you think your business needs a brand revamp? In this post, we will discuss the three things you need to ask yourself before deciding whether or not it’s time for a change.
Is my business up to date?
The changes in technology and media in the last decade alone is worth thinking about in terms of your business’ relevance. Are you in touch with the changes that are happening in your target market? Is your message getting through the flood of information that’s out there? Are you reaching your target as well as you used to? Is your business navigating social media well? Or maybe you don’t even have a social media channel. If your business is not online, you’re missing out. Before joining the world of social media and investing in some digital marketing, make sure your site is fresh, which brings us to the second question.
Is my look still fresh?
What looked good five years ago is different from what looks good today. Go through your website, traditional marketing materials, business cards and signage. Does it look dated? It’s worth getting your look reassessed especially if you’ve been in the industry for quite some time. Rebranding your look isn’t a bad thing for your business. Giant companies like Coca Cola and Apple have done it over the years. You don’t have to do it yourself as well. Ask help from professionals who can do the work for you, according to how you’d like your company to look in this day and age.
Are you expanding your target market?
This is a question you need to ask yourself even when you’re not revamping your brand. But if you are trying to reach a bigger market, maybe a younger one that checks out social media when shopping, then it’s worth doing a makeover. You need to have a fantastic landing page when potential customers click your link on Facebook — otherwise, you’ll lose their interest. A revamp is a good basis for a big digital marketing campaign to let your new target market know about your small business. Besides, if you’ve been around for a while to warrant a revamp, that means your business is solid. It’s your duty to let others know how amazing your business is.
Brenda Gaddi is a serial entrepreneur. “Give it a go” is her motto for life. She started 3C Digital to give small business owners like herself the chance to harness the power of social media in growing their business. So far, so good…