There are many things you can do for your small business’ digital marketing and social media efforts. But where do you begin? Words like SEO, analytics and lead generation can be overwhelming, so our suggestion is to have a starting point. In this post, we will discuss three things you can look into right now to get your online marketing campaigns started.
Build your email list
Your email list is still one of the best ways you can reach your customers so it is definitely worth building this. How do you get them to sign up exactly? By giving them something of value such as discounts, a giveaway or information that they can use. Don’t underestimate the appeal of an eBook filled with useful information to your customers. Just make sure it looks professional (you can do this easily with the various free tools online now like Canva). You can start building your list with tools like Mailchimp, which is free if your subscribers’ number is under 2000. Once you’ve automated the whole system, it will be easier for you to manage it as well. Schedule the eDM every month with the occasional email when you have a promo running. Just make sure it’s not too often so as not to annoy your customers.
Having an avatar for your ideal target audience is helpful to your small business marketing campaign, but focusing locally will help you even more. Know the areas you want to focus on and create ads honing on those communities. Up your local SEO so you show up when people search businesses in your area. You can do this by listing your small business in online directories catering to your target areas, adding keywords for your suburb and putting up regular updates on what’s happening around the area. If you don’t know how to do this yourself consider hiring an agency that focuses on small businesses. Look at their client list and testimonials to ensure you are hiring the right one for you. Remember that it takes a while before your SEO efforts bear fruit so it’s best to start now and do it right the first time.
If you are going to do social media and create accounts for your business, you need to make sure you regularly update it. The minimum update you should do is once a week, don’t leave it for months and months without updating. Also, you don’t need to be on every single social media platform out there. Know where your audience hangs out and focus on that one. A good content strategy is your friend so it is best to have one lined up before you start your online platform. Make sure you know the best way to deal with customers on social media so you don’t make any big mistakes that can affect your business. If you’re not sure what to do, have a sit down with an agency that can train your staff and yourself on how to do it.