You know that social media is here to stay. If your small business is not on any social media platform, you are missing out on potential customers big time. We know it can be confusing to navigate the do’s and don’ts of using social media for your small business. But it is still important to know even just the basics. In this post, we will discuss five of the most common mistakes that small-business owners make when using social media. See you there!
We’ve previously written about why small business websites need a blog. Not only does it help with your SEO ranking, it also provides good information for your customers (if you do it right). It’s a lot of hassle, we know. It can also be quite daunting especially if you’re new at this. In this post, we will give you some tips on what NOT to do on your blog. You really need to read this because we’ve seen these mistakes in some of our clients. And they can get you in trouble.
This is the most serious one of the lot. What is plagiarism? It’s when you copy all or part of an article published somewhere else, written by someone else, and then passing it of as your own. You and your small business can get in serious trouble with this. No matter how ‘small’ the website is, or how unknown, you shouldn’t just copy and paste the content and put it on your site. We’ve met clients where their previous ‘website guy’ just copied and pasted entire articles from another website. Then they just placed a tiny accreditation of the website at the bottom of the page. That’s still plagiarism.
Not crediting sources
If you are using a part of the content from another website or source, you need to make sure you credit them. How do you do this? Add their name on the post you’re writing, with link to their website and their position. You always give credit to the website/writer and use quotations marks when you lift a blurb from a certain article. Also, linking out to the original article is also good for your SEO. Not giving credit where credit is due is just bad form. And also, it makes your small business blog look dodgy.
Not researching trends
There are hot topics in your small business industry all the time. You want your content to stay current so you need to do some research as to what everyone is talking about right now. If you don’t do your research you are going to get left behind. Also, it will be good for your small business to stay on top of things if you figure out what’s hot and what’s not. Pick a hot topic, find your angle, and write a post on your blog about it. Your spin to the latest trend will make your content original and relevant.
We are over at Inside Small Business today debunking some digital marketing myths.
If you want to be found by your target audience, you need to be online and you need digital marketing. But it has to be digital marketing done well. In our line of work, we’ve encountered clients who tell us that they “had a guy” who did “some SEO work” and “some Facebook work” in the past. But since nothing really happened to it after that, they abandoned the digital space. In this post, we debunk some of the top myths we commonly hear from small businesses.
Small business ebooks are one of the most valuable things you can give away to your followers/customers especially if it’s full of useful goodness. Remember that you are a subject matter expert. You know your stuff and you can use that knowledge and share it with potential customers. It seems like such a big thing to do but it’s actually not that hard. In this post we will give you some easy steps on creating your ebook.
Organise your ebook content
Your small business ebook doesn’t have to be super long but it does need a theme. Think of three themes around your business. Start with the keywords you use to describe it and build on that. Choose one theme that you think your audience will find super useful and then pick five sub-topics under that. Once you have the sub-topics, do a quick outline of the article. Add the intro, your three sub-headings and then a call-to-action. Each post can be based on that so you have consistency in your ebook and a template for future ones.
Write it up and edit your small business ebook
If you have a blog then this part should be easier. You can just pick and choose the blog posts you want to include then edit or repurpose it. There are readers who don’t have the time to read your blog posts when it comes out. But they may find it easier to read when it’s all in one ebook so they can read it on their phones or tablets when they’re out. If you don’t have a blog post that’s fine, too. Just organise your content according to our tips above. Not a writer? That’s okay. Make it conversational and you should be fine. Also, spellcheck before you publish it. We can’t emphasise that enough.
Do the layout
This part is actually not the hardest part of the process even without design experience. Although we used to use InDesign, we found that Canva is the easiest and fastest option for designing ebooks. To make it even easier, create a template for all your future small business ebooks. That way all you’ll need to do is replace the text and photos and you won’t have to keep recreating the design. It also keeps your branding consistent throughout all your platforms. Make sure the design includes clear CTAs, URLs and contact information. Think about what you want your customers to do with the information on the ebook. And what you want them to do afterwards. Don’t miss this opportunity to ask for the sales.
Website or social media? Why can’t small businesses just have one or the other? Why do you need both? It’s too much work! We hear you. We get these questions a lot so take comfort in the knowledge that you are not alone. In this post, we will answer the age-old question of why you should have a website and (at least one) social media platform.
You own one but not the other
You can’t just rely on having a social media channel, like let’s say, Facebook or Instagram. You don’t own Facebook. If Mark Z decides one day you’re doing something dodgy (even if you’re not) and takes your page down, you have very little power over it. On the other hand, you have full control over your website — that is if you’re doing it right (but that’s another blog post). You do whatever design you want and put any content you want, too, without fear of Facebook admin pinging you about it.
You need a base and an ad agency
Your website will house as much information about your products/services as possible. When potential customers need to know more about your small business, they can go to your site to read up on you. But your social media platform is your daily connection to the world. It’s where you tell them about the latest updates to your small business as well as interact with customers. It is also one great avenue for digital marketing. You can advertise your small business on Facebook with a link to your URL so potential customers can find you.
They do different things
If you want to be more effective online, you need to be smart with how you use your online tools. Your website is your home. It’s where you display the things that you offer, the information about you, the story behind your small business and more. It’s where you host the landing pages for your ads. Your social media platform, on the other hand, is more dynamic. It’s where you hang out to be with your peeps (aka your customers). It’s where you run your digital marketing ads and target the audience you want to reach. When done well, these two things blend together to help you grow your small business.