Whether you’re a small business owner or a candidate looking for work, it’s a good idea to be on LinkedIn. But a job seeker uses LinkedIn differently from someone who runs a small business. Here we tell you how small business owners can use LinkedIn to grow their company. It’s not as hard as you think but it does need a different approach.
Talk about your culture
Like on Facebook, LinkedIn is a good place to talk about your company culture. But unlike Facebook, you need to be more strategic about what you post on your LinkedIn company page (not your personal page, but your small business page). This is where you show customers, potential customers and colleagues what your small business is made of. Products and services aside, you also need to talk about what you’re doing for the community. How are you helping others during a crisis? What kind of perks do you give your staff? Also, feature your employees and tell others why you think your employee is a star.
Don’t treat it like Facebook
LinkedIn is a more professional-facing platform. Less casual stuff, more professional growth stuff. If you share a cat meme (even work-related ones) on Facebook, don’t share it on LinkedIn. If there are things that affect your small business industry, share that. News reports, opinion pieces and inspiring stories that you find useful are great for LinkedIn. There are heaps of tips for small business owners on what they can do within the platform. The thing to remember is when in doubt, best not to post it there.
Sharing is caring
Just like on Facebook, you need to follow other pages and people in your industry. This not only lets you create a community around your small business, it also gives you an insight into what others are doing in the space. What’s the latest topic in the industry? What changes are coming that you want to know about? Are there free webinars around that you might want to join? Repost what you think will be helpful to your customers and colleagues as well. Or if you find any information that might be useful to someone you know, tag them on the post. With LinkedIn, you’ll find more professional resources that you will be able to use for your own small business.
Kristyn is the Creative Director of 3C Digital. She is a freelance writer/journalist with over 13 years of experience in the industry both locally and internationally. She has previous experience as TV and radio broadcast journalist as well as print and online writer. Her novels, The Girl Between Two Worlds and The Girl Between Light and Dark, are out now.