We should have written this ages ago, like when we first started the blog. But we had no idea then just how many of you out there need to start from the very beginning. Don’t worry, if you are you’re not alone. According to the latest Yellow Digital Report, seven in 10 SMEs admit they don’t have a digital business strategy. In this post, we give you a beginner’s guide to small business digital marketing strategy.
Know what you need
How can you know what you need if you don’t know what you need? Right? To make things easy, here is a quick overview of what you should prioritise in your small business digital marketing strategy. These are the things that you need to research about first:
- On page SEO
- Off page SEO
- Picking a social media platform
Start with these three things so you’re not too overwhelmed. And then take it from there.
There are plenty of courses online and offline that you can do to educate yourself on digital marketing and social media management. Companies like Google announce regular free sessions online. There are also apps like Udemy that offer really affordable classes that you can do during your own time. Be aware that there are many unreliable ones out there too so it is best to do some research beforehand. Here at 3C Digital, we are brewing up a super practical and easy to follow platform that will help small business owners wrap their heads around digital marketing. Follow us on Facebook to get regular updates before our launch.
Don’t do all of it in one go
One step at a time is a good tactic. Otherwise, you’ll get drowned in information. So what do we suggest you should do? If you’re not familiar with a lot of the digital stuff, then a workshop is the best next step for you. Even just two hours sitting down with a digital marketing expert like us will go a long way in starting your digital strategy. Trickling your strategy over a couple of months is good. It’ll give you time to learn things more, maybe do another workshop. Remember though, things in the digital world change a lot. Like all the time. So make sure you follow our Facebook page to keep yourself updated on these changes.
Brenda Gaddi is a serial entrepreneur. “Give it a go” is her motto for life. She started 3C Digital to give small business owners like herself the chance to harness the power of social media in growing their business. So far, so good…