Small business owners ask all the time why they need to go into the digital marketing world. Can’t you just do what you were doing and leave it that way? Unfortunately, not because the old ways are not working anymore. We’ve met with small business owners who admitted that they barely got a reply to the 10,000 flyers they left in people’s mailboxes. All that money wasted. In this post, we will tell you why your small business needs digital marketing.
It’s a digital world
You can bury your head in the sand but the truth of the matter is that we are in a digital era. Although there are still some things that are the same (advertising messages still need to be compelling), the avenue has changed. And it’s changing constantly. But even though you are overwhelmed by the digital marketing world, you still need to be there. If you can’t do them all, just start small. Read up on our digital marketing for beginners tips to get you going. We make sure we lessen the jargon so that you understand what we’re talking about.
You need to be competitive
One thing to remember is that your competition is online. They are doing the digital marketing stuff. They are on social media and they are not afraid to use it. If you want to be competitive, you need to have a digital space, too. These days, when customers hear about your brand they check out your website and your Facebook page first. Then they look at your reviews online and the different ways they can contact you. Aside from that, they also look at what your posts have been on social media. If you’re not online, or your customers are having a hard time finding things out about your small business, you will miss out.
It’s not changing anytime soon
We’re sorry to say that the digital world isn’t budging. No matter how many times you hear issues surrounding social media platforms, it is still going strong. In fact, users for platforms like Facebook and Instagram are in the billions and increasing. If you don’t ride the tide now, it’ll be even more difficult to catch up later on. But if you don’t know what you’re doing, don’t hesitate to hire a digital marketing agency. Read our tips on what to look for when looking for a digital marketing agency for your small business. Whether you are going to DIY digital marketing or hire an agency, it is best to start ASAP.
Brenda Gaddi is a serial entrepreneur. “Give it a go” is her motto for life. She started 3C Digital to give small business owners like herself the chance to harness the power of social media in growing their business. So far, so good…