Small business ebooks are one of the most valuable things you can give away to your followers/customers especially if it’s full of useful goodness. Remember that you are a subject matter expert. You know your stuff and you can use that knowledge and share it with potential customers. It seems like such a big thing to do but it’s actually not that hard. In this post we will give you some easy steps on creating your ebook.
Organise your ebook content
Your small business ebook doesn’t have to be super long but it does need a theme. Think of three themes around your business. Start with the keywords you use to describe it and build on that. Choose one theme that you think your audience will find super useful and then pick five sub-topics under that. Once you have the sub-topics, do a quick outline of the article. Add the intro, your three sub-headings and then a call-to-action. Each post can be based on that so you have consistency in your ebook and a template for future ones.
Write it up and edit your small business ebook
If you have a blog then this part should be easier. You can just pick and choose the blog posts you want to include then edit or repurpose it. There are readers who don’t have the time to read your blog posts when it comes out. But they may find it easier to read when it’s all in one ebook so they can read it on their phones or tablets when they’re out. If you don’t have a blog post that’s fine, too. Just organise your content according to our tips above. Not a writer? That’s okay. Make it conversational and you should be fine. Also, spellcheck before you publish it. We can’t emphasise that enough.
Do the layout
This part is actually not the hardest part of the process even without design experience. Although we used to use InDesign, we found that Canva is the easiest and fastest option for designing ebooks. To make it even easier, create a template for all your future small business ebooks. That way all you’ll need to do is replace the text and photos and you won’t have to keep recreating the design. It also keeps your branding consistent throughout all your platforms. Make sure the design includes clear CTAs, URLs and contact information. Think about what you want your customers to do with the information on the ebook. And what you want them to do afterwards. Don’t miss this opportunity to ask for the sales.
Kristyn is the Creative Director of 3C Digital. She is a freelance writer/journalist with over 13 years of experience in the industry both locally and internationally. She has previous experience as TV and radio broadcast journalist as well as print and online writer. Her novels, The Girl Between Two Worlds and The Girl Between Light and Dark, are out now.