Building a community around your small business will not only attract new customers but also encourage long-time followers to your brand. There is something to be said about wanting a community, especially when the biggest of brands are doing it too.
The hard part, however, is starting. Here are three ways to help you start building your community today.
Know your people
No one else knows your business and what you can provide more than you. Have a think about what you stand for, what your business stands for and what kind of people you want to attract. Having a specific focus of audience will help you reach them more, instead of trying to reach too wide and ending up with the wrong type of followers. It is worth having a sit down with someone you can bounce ideas with to narrow down that target audience.
You are an expert in your small business, and because of this you are a great source of information for your area of expertise. Share this knowledge with your community via your blog and social media sites. Engage with your customers online or offline and make sure you respond to their queries in a reasonable timeframe. Reward your followers by giving them up-to-date information on your latest events, giveaways and promos. This will encourage them to share with their friends and invite more people into your brand.
Participate in your local community
Your small business belongs in a community so it’s good to be visible when it matters. Sponsor a sports team in your area, or maybe your local school fete. Have a booth when there’s an event, or reach out to your local council to see if you can be a resource speaker about a topic that would help other people. Investing in some community goodwill is always good. Your brand will be associated with the spirit of community, which will encourage long-term supporters of your business.
Brenda Gaddi is a serial entrepreneur. “Give it a go” is her motto for life. She started 3C Digital to give small business owners like herself the chance to harness the power of social media in growing their business. So far, so good…