3 Tips when using Facebook advertising
Small business owners know they should be on Facebook. Aside from engaging with their customers on the popular social media platform, small businesses also need to follow other Facebook pages. But what about when you start advertising on Facebook? What are the rules when doing it? Is it worth doing? How easy is it to do?
In this post, we will discuss three things you need to remember when using Facebook advertising.
Use fantastic graphics
You need a kickass ad to attract attention and stop clients from scrolling. But how do you do it when you don’t have a graphic designer (or any graphic designing skills)? Easy! In this post we outlined all the tools we love using. Check it out and you’ll find some ideas on what you can use to create smashing graphics and videos for your ad. Remember to read Facebook’s advertising rules to make sure you are following them.
Be super specific with your target market
That’s the beauty of using Facebook – you can be extremely specific with the audience you want to target. Things like sex, age, hobbies, interest, location and more can be targeted down to the last detail. That’s what makes Facebook a great marketing tool. Not only is it targeted, it is also affordable so small business owners can do their own digital marketing. Make sure you know who you are targeting first before you start advertising on Facebook.
Always test your Facebook ads
Because Facebook is easy to manipulate and it is affordable, testing your advertising is going to be easy. Pick two different ads with two or three different targets, graphics or message. Run them both at the same time and see which one is getting a lot more traction. Take out the one that’s not working and focus on the one that is. One of the best things about Facebook is that it’s almost instantaneous so you don’t waste a lot of time and money.
Kristyn is the Creative Director of 3C Digital. She is a freelance writer/journalist with over 13 years of experience in the industry both locally and internationally. She has previous experience as TV and radio broadcast journalist as well as print and online writer. Her novels, The Girl Between Two Worlds and The Girl Between Light and Dark, are out now.