Are you thinking of doing more Facebook advertising for your small business this year? Welcome to the world of social media, where all brands, big or small, can use the same avenue with no discrimination. But before you start your advertising plan, it’s good to know more about the whole process. In this post, we will give you three tips before trying out Facebook advertising.
Know your market well, really well
The beauty of Facebook advertising is that you can specify your target down to the last detail. Before you start, list all of your target market’s information. Things like age, sex, profession, income, area, hobbies and so on. Don’t limit it to one category as well. Categorising your target market will make it easier for you to create your ads. The more specific you can make it, the better you’re going to get the results you want.
Laser focus your messages
The story you tell should not only be authentic but also tailored to your specific target market. As a small business, you don’t have the budget to create heaps of different ads to figure out which one works. Try settling for two to three messages targeted to a specific audience. You can push the ads at the same time so you can measure which one works best. Your budget doesn’t have to be too expensive. Around $20 per message is enough for your testing phase.
Keep tracking, and track again
Do you know how to check the analytics of your Facebook advertising? If you go to the back end of your Business Manager, you will see how your ad is going from the moment you release it. Check out which message is getting a lot more engagement and double down on that one. The ones that are not getting the results you like might need to be taken down or reassessed. Track often so you change things quickly. That’s one of the benefits of Facebook advertising, the results are instantaneous so there’s no waiting around.
Kristyn is the Creative Director of 3C Digital. She is a freelance writer/journalist with over 13 years of experience in the industry both locally and internationally. She has previous experience as TV and radio broadcast journalist as well as print and online writer. Her novels, The Girl Between Two Worlds and The Girl Between Light and Dark, are out now.