• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • Our Story
    • Our Clients
  • Our Services
    • Digital Marketing for Small Business
      • Digital Marketing for Beginners
    • Small Business Content Creation
    • Small Business SEO
    • WordPress Website Set Up for Small Business
  • Say Hello

3C Digital

Digital Marketing for Small Business

Home » Content Marketing » 3 Tips before trying out Facebook advertising
3 Tips before trying out Facebook advertising

July 17, 2019 By Kristyn Levis

3 Tips before trying out Facebook advertising

Tips before trying out Facebook advertising

  1. Know your market
  2. Then narrow it down some more
  3. Laser focus your messages
  4. Segment the messages and your audience
  5. Always track your ads

Are you thinking of doing more Facebook advertising for your small business this year? Welcome to the world of social media, where all brands, big or small, can use the same avenue with no discrimination. But before you start your advertising plan, it’s good to know more about the whole process. In this post, we will give you three tips before trying out Facebook advertising.

Know your market well, really well

The beauty of Facebook advertising is that you can specify your target down to the last detail. Before you start, list all of your target market’s information. Things like age, sex, profession, income, area, hobbies and so on. Don’t limit it to one category as well. Categorising your target market will make it easier for you to create your ads. The more specific you can make it, the better you’re going to get the results you want.

Laser focus your messages

The story you tell should not only be authentic but also tailored to your specific target market. As a small business, you don’t have the budget to create heaps of different ads to figure out which one works. Try settling for two to three messages targeted to a specific audience. You can push the ads at the same time so you can measure which one works best. Your budget doesn’t have to be too expensive. Around $20 per message is enough for your testing phase.

Keep tracking, and track again

Do you know how to check the analytics of your Facebook advertising? If you go to the back end of your Business Manager, you will see how your ad is going from the moment you release it. Check out which message is getting a lot more engagement and double down on that one. The ones that are not getting the results you like might need to be taken down or reassessed. Track often so you change things quickly. That’s one of the benefits of Facebook advertising, the results are instantaneous so there’s no waiting around.

Kristyn Levis

Kristyn is the Creative Director of 3C Digital. She is a freelance writer/journalist with over 13 years of experience in the industry both locally and internationally. She has previous experience as TV and radio broadcast journalist as well as print and online writer. Her novels, The Girl Between Two Worlds and The Girl Between Light and Dark, are out now.

Filed Under: Content Marketing Tagged With: advertising, facebook advertising, tips

Primary Sidebar

Get our latest marketing tips delivered to your inbox once a month.

* indicates required
Email Format

Let’s connect

  • facebook
  • linkedin
  • instagram

AFFILIATIONS

3C DIGITAL PTY LTD

Categories

  • Community Management
  • Content Marketing
    • Facebook Marketing
  • Photography and Web Design
  • Small Business Blogging
  • Small Business Digital Marketing
  • Small Business SEO
  • Social Media for Small Business
  • Uncategorized

Tags

advertising advice blog branding brand revamp community community engagament community growth content content creation content marketing digital marketing edm engagement Facebook facebook advertising freebie google guide headshot inside small business Instagram local council marketing tools new year photo photography plugins resources SEO small business small businesses small business SEO small business tips social media social media for small business social media marketing socia media platform tips tools website website design website health check website setup wordpress

Archives

Looking for something?

Footer

What our clients are saying

All rights reserved. Copyright © 2021. 3C Digital Pty Ltd. ACN 623 519 835 ABN 56 623 519 835 Address: Level 5/616 Harris Street, Ultimo NSW 2007 Terms of Use Privacy Policy

We use cookies and pixels to help us improve, promote, and protect our services. By continuing to use the site, you agree to our privacy policy.