3 Things you can do for your small business this Christmas
Christmas is here whether we like it or not. As a small business owner there are many things you need to think of for your business this year. Here are three things you can do for your small business this Christmas.
You need to keep in mind that you will have to be doing this every year. So it is best to have a plan ahead of time so it is easier to implement it each Christmas.
For your customers
This is the time to encourage new customers and reward the ones loyal to you. By now you would have accumulated a database of loyal customers. Reward them by giving a good discount or bundle for them as a thank you for being supportive. To attract new customers you can give them a special promo for being a first time customer. Make it accessible by using social media and/or an e-newsletter to spread the word. You can also give out discounts for referrals made by your customers.
Thank your staff by celebrating with them during the holiday season. Organise a Christmas lunch or dinner. Let your hair down with your staff and enjoy the moment. Make sure you share this on your social media page too. It will give your business a human side. Some businesses give bonuses to their employees. That is totally up to you. The bonus can be in the form of gifts or vouchers. Something small can make your staff feel valued.
Give yourself a break. The holiday season can be crazy. Between running your business and doing everything else behind the scenes, you can get really stressed. Think of yourself too. Make sure you delegate or organise schedules so you can have a week, if not a day or two, to rest. Avoid burning out so you can be prepared for the new year ahead.
Kristyn is the Creative Director of 3C Digital. She is a freelance writer/journalist with over 13 years of experience in the industry both locally and internationally. She has previous experience as TV and radio broadcast journalist as well as print and online writer. Her novels, The Girl Between Two Worlds and The Girl Between Light and Dark, are out now.