Common mistakes small business owners make when using social media
- Overpaying for set up
- Inconsistent branding
- Not following other social media pages
- Being on too many platforms
- Not being on Facebook
Small businesses today need an online presence whether they want to or not. According to a latest survey, 70% of small businesses said that using Facebook helps attract new customers. Around 56% also said that using social media as a business tool increased their sales.
But starting your online presence can be overwhelming especially if you’re not very tech savvy. In this post, we will discuss the three most common mistakes small business owners make when using social media.
Overpaying for set up
Like we said in our post, setting up a website these days don’t have to cost you thousands and thousands of dollars. Unless your website has super complicated functions, you can get away with just spending a couple of hundred of dollars for a professional one. If you’re tech savvy, you can set up a website yourself. There are a lot of drag-and-drop sites you can check out. If not, you can hire someone who can do it for you.
Inconsistent branding
Be aware of the colours, font styles and designs you are using across all your social media channels. If you’re using a certain avatar for your Facebook page, then you should use the same avatar for your other pages. This will create a consistency across all of your sites and will ensure that your customers remember you when they follow you on your other social media channels. If one social media site indicates a promo on your avatar, use it with the others as well. Remember, be consistent on all of them.
Being on too many platforms
You don’t have to be on every single social media platform out there. Pick one or two. We previously wrote a post on how you can choose the right social media platform for your business. Have a read and figure out which one you would like to use. You need Facebook, though. That’s one you can’t skip. But for the other platforms, consider what you want to do with your business then pick the best platform.
Kristyn is the Creative Director of 3C Digital. She is a freelance writer/journalist with over 13 years of experience in the industry both locally and internationally. She has previous experience as TV and radio broadcast journalist as well as print and online writer. Her novels, The Girl Between Two Worlds and The Girl Between Light and Dark, are out now.
