Digital marketing for small businesses can be either easy or difficult – depending on how much you know about it. It’s hard to know where to begin given how fast things are changing today. Facebook comes up with a different algorithm each week, how do you catch up? In this post, we will show you the top three best digital marketing tools you can use for your small business. Start with these and see how you go.
If you haven’t heard about Canva then it’s time you check it out. It is one of the best tools out there for creating graphics for your small business. The best thing is that it is free to use. You have the option to upgrade, of course, but you can use a lot of its features for free. Use Canva for things like Facebook headers, digital advertising graphics, leaflets, presentations, logos and more. There are plenty of templates to choose from and the paid pictures are only $1. You don’t need to know a lot of tech stuff as it’s all drag and drop.
Facebook Business Manager
Facebook Business Manager is a free platform that you can use to organise all your advertising campaigns on the social media platform. This is where you set how much money you are going to use for which campaigns and for how long. This is also where you see behind-the-scenes analytics on your digital marketing efforts. The best thing about this platform is that you can let someone else manage your advertising needs without having to give them your Facebook username and password.
Electronic direct mail or edm is still one of the most effective ways to put your brand out there and keep in touch with your customers. Mailchimp is one of the best tools out there in sending out your marketing campaign. It’s free to use and easy to navigate. The templates are already created for you and all you need to do is drag and drop your logo and pictures. You can use it as many times as you want too. Use Mailchimp for newsletters, discount codes, coupons and more.
Kristyn is the Creative Director of 3C Digital. She is a freelance writer/journalist with over 13 years of experience in the industry both locally and internationally. She has previous experience as TV and radio broadcast journalist as well as print and online writer. Her novels, The Girl Between Two Worlds and The Girl Between Light and Dark, are out now.