I am forever in awe of bloggers. The ability to continuously pour out great content, build strong communities and keep up with the frenetic pace of social networking is amazing. And most of the bloggers within the Digital Parents Community are managing it all around young kids.
I can appreciate the juggle as I work from home with four kids aged seven and under. My eldest is at school, the middle two are in kindy a few days a week and my youngest is home with me. This means my main working hours are usually perfectly aligned with those of the bloggers we work with:
- Nap-time on a school day
- After 8pm-ish when the kids have gone to bed
- A few hours here and there over the weekend
I once emailed a blogger on a Saturday morning and she replied on a Sunday afternoon, apologising for the late response. Apologising. On a Sunday! I guess it is because bloggers (and most of us for that matter) are always online.
Our blogger callouts always deliver rapid fire results which, I must admit, makes life easier for it seems that with blogger outreach projects, time is always of the essence. Perhaps it’s because bloggers often seem to be an afterthought in any given marketing campaign. Or perhaps it’s because blogger engagement is so cost effective it’s where any leftover budget is channelled.
Whatever the reason, just about everything we’ve been doing lately is marked “urgent”.
Just last week I took a call minutes before the 3pm school bell. It was to chat about a potential new brief with posts to go live the very next morning. The very next morning! And it was 3pm: Just before that lull in the parenting blogosphere that falls between school pick-up and bedtime. That rare off-peak period.
I did manage to get in touch with some of my favourite bloggers to see if they could turn something around that night and was delighted to receive some very quick yeses.
The blogger outreach campaign wasn’t actually green-lighted until 5:30pm which happened to be a crazy busy time for me: I was feeding my baby, dinner was simmering and I was ‘motivating’ my eldest to put his boots on for training. I didn’t manage to send out the brief until after 6:30pm that evening, but the bloggers all jumped on it and scheduled lovely, highly personal and on-brief posts for the morning.
It’s that ability to produce great content on demand which never ceases to amaze me. But it does make me wonder how good the ideas could be if blogger outreach was considered much early in the planning process.
What is your experience with lead-times for blogger outreach campaigns? Do you usually have comfortable deadlines to work with, or is it always fast and furious?